Pharma Brand Programs
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How can I lift adherence within my budget?
You’ve got a strong sales force, and an effective marketing campaign, but poor adherence is limiting your brand’s potential. You’ve done the research; you know which customer segments are falling off therapy or are switching to competing brands and you may even know why. But traditional tactics like pharmacy letter writing campaigns don’t lift adherence enough to change the game. You’ve also got a limited budget this year. What can you do to cost-effectively impact the root causes of non-adherence and realize your brand’s potential?
For the cost equivalent of two pills a month you can potentially lift adherence from the lackluster industry average of 50% to a new precedent of over 85%. GlowCaps offer a cost effective and scalable solution to increase adherence for chronic asymptomatic diseases like diabetes, high blood pressure and high cholesterol.
Will it work for my brand?